by CATALINA MARTINEZ

I’m Catalina Martinez, an Atlanta-based brand designer and art director passionate about helping small businesses create visual identities that are both memorable and meaningful. I understand that a strong brand is essential for success in today's competitive marketplace. That's why I work closely with my clients to understand their goals, target audience, and values. I then use this information to create a visual identity that is both on-brand and visually appealing.

ABOUT CATALINA

GEORGIA SPINE
& ORTHOPAEDICS

ANAMAR BEAUTY

MIDTOWN UROLOGY

PHILOSOPHY

I believe that a strong brand is more than just a logo or a color scheme. It is a reflection of a company's values and its promise to its customers. That's why I take the time to understand my clients' businesses and their goals. I want to create brands that are more than just eye-catching. I want to create brands that are meaningful and memorable.

THIS IS PERFECT FOR YOU IF...

1

YOUR BUSINESS IS NEEDING DIRECTION WITH
YOUR BRAND AND COLORS

2

YOU KNOW IT'S TIME TO MAKE A BIG MOVE WITH YOUR BUSINESS

3

YOU WANT YOUR STYLE TO ATTRACT YOUR IDEAL CLIENTS OR CUSTOMERS

4

YOUR ARE NEW TO SHOWIT &
NOT SURE WHERE TO START

SERVICES

Ready to tell your story? Browse available services, then send me a note. Let’s create together.

You’re starting from scratch. You want to distill the essence of your business into a look and feel. You need a toolkit of visual elements, and guidelines for how to use them.
BRAND FINDER
Every project starts by defining your brand. This work includes an interview and exercises to find the heart of your brand, so we can translate it into designs.
LOGO
A logo is a shorthand tag or identifier for your brand. I sketch and refine ideas until I have the best logo concept (or a few great choices). It will be applied to mock products to test how it would work in the “real world.” Your final set of files will have secondary logos in vertical or horizontal formats if needed, saved for print and web.
COLOR PALETTE
Specifications for the colors in your logo, plus a secondary palette that coordinates. Pantone, CMYK, RGB, and hexadecimal codes provided.
TYPOGRAPHY
Recommendations for brand fonts, with examples of how to use them together.
VISUAL THEME
Along with a logo, fonts, and colors, brands also need shapes and lines, a certain photography or illustration style, custom patterns, or other elements that flesh out a visual theme. These ingredients will be applied to mock layouts to show how they should be used.
BRAND STYLE GUIDE
A multi-page document that describes the elements of your brand. Your team can use it to create consistent materials going forward. It includes usage rules and specs for the logo, color palette, typography, graphic elements, messaging, and any other elements that make your brand unique.
You’d like to keep your current brand colors, fonts, and visual style. You need only a more fitting, polished, better-crafted logo to represent your brand.
BRAND FINDER
Every project starts by defining your brand. This work includes an interview and exercises to find the heart of your brand, so we can translate it into designs.
LOGO
A logo is a shorthand tag or identifier for your brand. I sketch and refine ideas until I have the best logo concept (or a few great choices). It will be applied to mock products to test how it would work in the “real world.” Your final set of files will have secondary logos in vertical or horizontal formats if needed, saved for print and web.
MINI STYLE GUIDE
A 1-2 page logo usage guide with specs for the colors in your logo, used by print vendors and web developers to ensure your brand colors will match across different applications. Pantone, CMYK, RGB, and hexadecimal codes provided.
Besides the Up-and-coming Brand Package, you’ll likely need marketing pieces with your new identity applied. If you have an in-house designer or freelancer, they can reference your brand style guide (created in the Up-and-coming Brand Package) when making these. Or I can design them for you, since I’ll already know your brand inside and out. Popular items include:
- Brand naming
- Business cards, letterhead, and envelopes
- Brochures and info sheets
- Signage
- Packaging
- Social media templates
- Presentation templates
- Brand swag (t-shirts, stickers, coffee mugs, water bottles, pens, and fun stuff)
After we talk, I can put together a Custom Package proposal that includes the Identity Package and the exact marketing pieces you need. Or, book a design day whenever you want to knock a few more items off your list.